Transitioning from a manual, paper-based voucher management system to a digital platform, Goobne, a global restaurant chain, has embraced automation. The new system streamlines voucher processes, features a user-friendly mobile app, and provides advanced analytics for more strategic planning. This shift has led to significant improvements in efficiency, cost reduction, and overall operational effectiveness.

The client

Goobne is a global brand, known for its commitment to healthy, oven-roasted chicken. With a mission to be the top choice for health-conscious consumers, Goobne focuses on delivering food that is H.O.T.—Healthy, Original, and Trendy. To show appreciation, they offer vouchers to employees and partners, which can be shared with friends, fostering relationships and goodwill.

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The challenge

Despite its global reach, Goobne’s voucher program relied on labor-intensive, paper-based methods. As the business expanded, it became clear that this manual system was no longer sufficient. The company needed a streamlined, automated solution to manage both digital and paper vouchers efficiently, reduce administrative burdens, and improve the user experience.

The process

To address these challenges, we partnered with Goobne to build a robust digital platform designed to transform their voucher management system. The platform was developed with a focus on optimizing workflows, minimizing manual tasks, and ensuring a seamless transition from planning and creating vouchers to issuing them and tracking their usage.

Building a seamless platform

We developed a robust platform for Goobne that optimizes workflow and reduces manual tasks associated with voucher management. From planning and creating to issuing and tracking voucher usage, the platform automates these processes, making them more efficient and less prone to errors. This automation not only speeds up the workflow but also frees up time for the team to focus on more strategic business tasks.

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User-friendly interface

To ensure ease of use, we designed an intuitive interface that requires minimal training. The platform's clear and simple design allows administrators to interact with it efficiently, minimizing the risk of human error. By simplifying complex tasks, the interface enables administrators to manage vouchers more accurately and quickly, reducing the time spent on operational details and allowing them to concentrate on higher-level strategic work.

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Mobile-friendly web app

Understanding the importance of accessibility, we created a mobile-friendly web app for Goobne’s employees and partners. This app enables end-users to easily manage and redeem their vouchers on the go, directly from their phones. Whether at a restaurant or on the move, users can quickly and conveniently use their vouchers, enhancing their overall experience with the brand.

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Comprehensive analytics

A standout feature of the project is the Analytics page, which provides Goobne with a comprehensive overview of voucher usage. Through detailed charts and data visualizations, Goobne can monitor trends, identify the most popular vouchers, and determine peak usage times throughout the year. This insight allows the company to plan future voucher campaigns more strategically, ensuring they are both cost-effective and better aligned with the needs of their employees and partners.

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The outcome

Goobne’s new digital platform has automated their voucher system, reducing management time and enhancing user experience. Improved analytics enable better decision-making and cost-effective programs, boosting efficiency and community engagement.

Technologies

Front-end: Vue

Back-end: Spring Boot

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*Note: The information displayed on this interface is simulated, as the client does not permit the disclosure of real data.

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