NYMUSIC project centers on developing an e-commerce platform for the sale of artist and idol albums and merchandise, with a strong emphasis on events and fan club functionalities. The platform offers fans a special experience, where they can purchase exclusive items, apply for events like fan signings, and enjoy region-specific services with global sales support to 140 countries.

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Key Features & Product Characteristics

The platform is designed with a robust set of features tailored to the needs of global fans and collectors. Here's a quick overview:

• Event & Fan club functions: Fans can easily apply for events such as fan signings and purchase exclusive fan club merchandise. This feature is enhanced by an event system tied to product purchases, allowing fans to participate in promotions and automatically manage winners.
• Global sales & shipping: The platform supports global sales, offering shipping to 140 countries. It integrates features like quantity- and weight-based shipping cost calculations, EMS delivery systems, and pricing adjustments to include local taxes and fees. Fans around the world can use payment systems such as Toss, PayPal, and international cards for a smooth checkout experience.
• Chinese market customization:
  Recognizing the unique needs of Chinese users, the platform integrates WeChat and Alipay for payments, provides SMS and ID verification systems, and deploys services in a local cloud environment to comply with Chinese legal and censorship requirements.
• Order automation: Through integration with warehouse APIs, the platform automates the entire order process, from receiving and packaging orders to issuing shipping commands, optimizing efficiency and reducing human error.

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Challenges & Solutions

During development, the project team faced several challenges that required innovative solutions:

• Global sales integration: One of the major hurdles was integrating payment and shipping systems to accommodate 140 countries. The team developed a flexible system that factors in various shipping methods, local tax rules, and country-specific pricing, ensuring seamless transactions for global fans.
• Managing high-traffic events: With large surges in traffic during major event sales, the platform needed to remain stable and responsive. To address this, we implemented load balancing and queuing features, maintaining site performance while guaranteeing a smooth user experience, even during high-demand periods.
• Complying with Chinese laws and censorship: The Chinese market posed additional challenges in terms of legal compliance and censorship. The team created a solution that includes domain separation, Chinese payment integration, and localized cloud services to ensure adherence to local regulations and optimize access for Chinese users.

Development process

The project followed a structured development process, ensuring each phase smoothly transitioned into the next.

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Style guide / Design system

As part of our work with NYMUSIC, we put together a style guide to keep their brand’s look and feel consistent. It covers everything from a carefully picked color palette to typography and other design elements, all coming together to give NYMUSIC a distinct and unforgettable identity.

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The outcome

This project exemplifies how technology can enhance fan engagement and improve the experience of purchasing exclusive artist and idol merchandise. With features tailored to global fans, secure payment integrations, efficient shipping solutions, and compliance with international regulations, this e-commerce platform delivers a top-tier service. It not only helps bring fans closer to their favorite artists but also optimizes every aspect of the buying process to cater to a global audience.