DABI is a reward commerce platform tailored to help Vietnamese fashion influencers monetize their content through an innovative open-market reward program. Beyond facilitating income opportunities, DABI provides influencers with mobile homepages for Instagram and delivers a fashion-focused shopping experience for users. Developed and operated in Vietnam for three years, the platform continuously evolved to meet market demands.

Key Features

• In-App Posting Tools: Simplifies the creation and management of posts directly within the app for seamless workflow.
• Integrated Product Sales: Enables influencers to post fashion content and sell products directly within the app.
• Social Media Auto-Sync: Automatically syncs with Vietnamese social media platforms for effortless integration.
• Mobile Homepage Builder: Provides influencers with customizable mobile homepages optimized for Instagram and other platforms.
• Analytics Dashboard: Offers detailed insights into post performance and sales data, helping influencers refine strategies.

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Challenges

Optimizing DABI for Vietnam’s market meant addressing performance issues on low-spec devices and ensuring smooth integration across social media and open-market APIs. These hurdles were overcome by prioritizing efficient coding practices and robust API synchronization, resulting in a seamless experience for users and influencers alike.

Development Process

The project began with thorough market research and user requirement analysis. A sleek, fashion-centric UI/UX was designed, followed by the implementation of essential features with performance optimization. Over three years of direct operation in Vietnam, real-world content creation and constant updates ensured the platform remained competitive and relevant.

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Tech stacks

The outcome

DABI empowered Vietnamese influencers to transform their content into revenue while delivering a sophisticated shopping experience for users. Its blend of innovative features, local market insight, and continuous improvement established DABI as a game-changer in Vietnam’s digital fashion landscape.