Eyeiyagi project focused on creating a specialized lens shopping platform tailored to the Vietnamese market. From concept to launch, the process emphasized key local needs such as COD delivery and integration with live commerce and open market channels.

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Key Features

• Optimized Lens Purchase System: Customers could separately select left and right lenses or opt for bundled sets, improving flexibility.
• Social Media Integration: Leveraged TikTok and Reels content to increase engagement and boost purchase conversions through branded storytelling.
• COD Delivery Support: Integrated with Vietnam’s popular cash-on-delivery method and local logistics partners for smooth order fulfillment.

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Challenges

The project required handling multiple facets simultaneously. Collecting and consolidating data from live commerce and open market platforms was a challenge. Additionally, implementing COD payments and syncing with local delivery systems to accommodate Vietnam’s unique needs added complexity. Through clear communication and close collaboration with partners, these hurdles were overcome.

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Development process

The development process began with thorough research on market demands and product characteristics. A minimalist and intuitive UI/UX design was created to enhance usability. The implementation focused on features like dynamic lens purchasing options, COD payments, and seamless integration with both logistics providers and online marketplaces.

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Tech stacks

Visual style