Konnect app connects Key Opinion Leaders (KOLs) visiting Korea with local restaurants offering promotional opportunities. By participating in reviews and promotional posts, KOLs gain benefits such as free meals and advertising fees. Aimed specifically at Vietnamese influencers, the app's design and functionality were tailored to provide an intuitive user experience, in Vietnamese language, and adapted to their social media habits.

‍

Key Features

• Restaurant Event List: Displays promotions from partner restaurants for KOLs to explore.
• Experience Application: KOLs can apply for promotions and visit selected restaurants.
• Simple Verification: Users go through a basic identity verification and connect their social media profiles.

‍

Challenges

Tailoring the app for Vietnamese KOLs required adapting the entire interface and text to Vietnamese, ensuring accessibility and usability for the target user base.

‍

Development process

This project involved designing and developing a KOL-restaurant matching app, focusing on intuitive UI design and social media integration. Key phases included planning the matching flow, implementing core features (event listing, application, verification), and optimizing through user testing.

‍

Style guide / Design system

We put together a style guide to keep their brand’s look and feel consistent. It covers everything from a carefully picked color palette to typography and other design elements, all coming together to give Konnect a distinct and unforgettable identity.

‍

The outcome

The app successfully connected Key Opinion Leaders (KOLs) with restaurants, enabling them to receive promotional benefits in exchange for reviews and posts. By simplifying the sign-up and verification process and offering easy access to event information, the platform enhanced collaboration between influencers and restaurants, optimizing both user experience and operational efficiency.